Over the last 27 years, I’ve written everything from national ad campaigns to direct response to tweets.
In other words, I haven’t done it all, but I’ve done most of it.
And while the marketing world has changed more the last five years than in the prior 50, the copywriter’s art really hasn’t.
It’s still all about communicating benefits, solving problems, appealing to vanity, telling compelling stories and knowing thy audience (though the window for delivering all that has grown smaller).
These days I rarely take on standalone writing projects, preferring to write exclusively for my consulting clients.
Still, if you’re in possession of a compelling project, contact me. I’m happy to talk.