A practical approach to modern marketing.

Shasta Mountain Guides Streamline Their Operation

The Shasta Mountain Guides website

Shasta Mountain Guides wanted to feature the drama inherent in their mountain guiding/skiing business -- one they could update without need for a webmaster. We delivered (great photographs make it easy), and also found and implemented a hosted online booking system that they said "revolutionized their business." (Always happy to help.) Organizations have different goals (and business goals drive marketing). Shasta Guides not only wanted to engage with website visitors and convey their message, they also wanted to streamline their office processes.

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California Trout’s Online Makeover

The CalTrout website

California Trout needed a makeover; this membership organization wasn't keeping in touch with their membership -- via email, website or social media. We built them a sophisticated new WordPress-based website -- one that integrated with their donor management, email and social media programs. We also created a new social media program and completely remodeled their email channel. What emerged was a whole new communications framework -- just in time for the organization's 40th anniversary. Today, information flows through CalTrout's website and into its active email and social media programs. We automated much of the process, and provide technical support and content generation/management on a contract basis.

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Fall River Conservancy

Fall River Conservancy website

The Fall River Conservancy wanted a simple, clean, "credible" website which allowed them to easily publish information about the progress of their restoration efforts. We put together simple-yet-beautiful WordPress CMS-based website, which the client -- after an hour's training -- updates without our help. We recently built out a MailChimp email system, and integrated it with their site.

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Visit Siskiyou Tourism Website

The VisitSiskiyou.org website

Siskiyou County's tourism website had grown stale and disjointed, and the remote, rural county -- which depends heavily on tourism -- wanted a contemporary web presence. I architected the new website, which was designed to mimic the features of high-end tourism websites, but to do so cost-effectively -- while allowing the client to edit and update the site content without the intervention of the webmaster. After several months of development, the site was launched -- and was an immediate success.

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